Hamilton House, in conjunction with the School of Educational Administration has just undertaken a survey of 2300 primary and secondary schools to find out if they view their incoming email advertisements as HTML (that is with layout and links) or as text-only, where all the design features are stripped out.
Around 25% of those we asked replied – probably the largest proportion of respondents we have ever had for one of our surveys - and 88% confirmed that they were reading in HTML, with 12% saying they could see the text only. This means that there are still issues around the inclusion of images as they cannot be viewed in the text-only version – and that it is advisable to include full email and web addresses as where they are hidden (eg click here) they may not be accessible in the text only version.
The overwhelming majority confirmed that they were reading the email through Outlook or Outlook Express.
